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Taboola Ads fields list

Fields reference

Id Name Type DataType
date_cfDatedimensionstring
clicksClicksmetricfloat
impressionsTotal impressionsmetricfloat
visible_impressionsViewable impressionsmetricfloat
spentSpentmetricfloat
conversions_valueConversions valuemetricfloat
roasRoasmetricfloat
ctrCtrmetricfloat
vctrvCTRmetricfloat
cpmCpmmetricfloat
vcpmvCPMmetricfloat
cpcCpcmetricfloat
campaigns_numNo. of campaignsmetricfloat
cpaCpametricfloat
cpa_clicksCpa clicksmetricfloat
cpa_viewsCpa viewsmetricfloat
cpa_conversion_rateConversion ratemetricfloat
cpa_conversion_rate_clicksClick conversion ratemetricfloat
cpa_conversion_rate_viewsView conversion ratemetricfloat
cpa_actions_numConversionsmetricfloat
cpa_actions_num_from_clicksClicks conversionmetricfloat
cpa_actions_num_from_viewsViews conversionmetricfloat
currencyCurrencydimensionstring
dateStart Datedimensionstring
date_end_periodEnd datedimensionstring
hour_of_dayHour of daydimensionstring
content_providerContent providerdimensionstring
content_provider_nameContent provider namedimensionstring
campaignCampaign iddimensionstring
campaign_nameCampaign namedimensionstring
traffic_allocation_modeTraffic allocation modedimensionstring
traffic_allocation_ab_test_start_timeTraffic allocation ab test start timedimensionstring
traffic_allocation_ab_test_end_dateTraffic allocation ab test end datedimensionstring
campaign_learning_stateCampaign learning statedimensionstring
siteSite id (text)dimensionstring
site_nameSite namedimensionstring
site_idSite id (numeric)dimensionstring
countryCountry codedimensionstring
country_nameCountry namedimensionstring
regionRegiondimensionstring
dmaDmadimensionstring
platformPlatformdimensionstring
platform_namePlatform namedimensionstring
blocking_levelBlocking leveldimensionstring
partner_namePartner namedimensionstring
audience_nameAudience namedimensionstring
data_partner_audience_idData partner audience iddimensionstring
impressions_pctAudience Id Impressions percentdimensionstring
actionsConversionsmetricfloat
cvrConversion ratemetricfloat
itemAd iddimensionstring
item_nameAd namedimensionstring
descriptionAd Descriptiondimensionstring
thumbnail_urlAd thumbnail urldimensionstring
urlAd urldimensionstring
create_timeAd creation timedimensionstring
learning_display_statusAd learning statusdimensionstring

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