| date | Date | dimension | string |
| time | Time | dimension | string |
| hour | Hour | dimension | string |
| isoweek | Week (Mon-Sun) | dimension | string |
| week | Week (Sun-Sat) | dimension | string |
| nth_isoweek | Nth Week (Mon-Sun) | dimension | string |
| nth_week | Nth Week (Sun-Sat) | dimension | string |
| month | Month | dimension | string |
| month_name | Month name | dimension | string |
| day_of_month | Day of month | dimension | string |
| day_of_week | Day of week | dimension | string |
| day_of_week_name | Day of week (name) | dimension | string |
| year | Year | dimension | string |
| quarter | Quarter | dimension | string |
| date_range | Date range | dimension | string |
| adaccount_id | Ad account id | dimension | string |
| adaccount_created_at | Ad account creation date/time | dimension | string |
| adaccount_name | Ad account name | dimension | string |
| adaccount_status | Ad account status | dimension | string |
| adaccount_currency | Ad account currency | dimension | string |
| adaccount_timezone | Ad account timezone | dimension | string |
| campaign_id | Campaign id | dimension | string |
| campaign_created_at | Campaign creation date/time | dimension | string |
| campaign_name | Campaign name | dimension | string |
| campaign_status | Campaign status | dimension | string |
| campaign_daily_budget_micro | Campaign daily budget | dimension | string |
| campaign_start_time | Campaign start date/time | dimension | string |
| campaign_end_time | Campaign end date/time | dimension | string |
| adsquad_id | Ad Squad id | dimension | string |
| adsquad_created_at | Ad Squad creation date/time | dimension | string |
| adsquad_name | Ad Squad name | dimension | string |
| adsquad_status | Ad Squad status | dimension | string |
| adsquad_billing_event | Ad Squad billing event | dimension | string |
| adsquad_daily_budget_micro | Ad Squad daily budget | dimension | string |
| adsquad_bid_strategy | Ad Squad bid strategy | dimension | string |
| adsquad_optimization_goal | Ad Squad optimization goal | dimension | string |
| adsquad_start_time | Ad Squad start date/time | dimension | string |
| ad_id | Ad id | dimension | string |
| ad_created_at | Ad creation date/time | dimension | string |
| ad_name | Ad name | dimension | string |
| ad_status | Ad status | dimension | string |
| ad_type | Ad type | dimension | string |
| ad_creative_id | Ad creative id | dimension | string |
| country | Country | dimension | string |
| os | Operating System | dimension | string |
| region | Operating System | dimension | string |
| dma | Operating System | dimension | string |
| gender | Gender | dimension | string |
| age | Age | dimension | string |
| make | Device make | dimension | string |
| lifestyle_category | Interest | dimension | string |
| ecpm | Paid eCPM | metric | float |
| ecpmr | Paid eCPMR | metric | float |
| ecpv | eCPV | metric | float |
| ecpc | eCPC | metric | float |
| cost_per_native_leads | Cost per lead | metric | float |
| cost_per_attachment_view_completion | Cost per Long Form Video View | metric | float |
| ecpi | eCPI | metric | float |
| total_installs_rate | Install rate | metric | float |
| impressions | Paid impressions | metric | float |
| swipes | Clicks | metric | float |
| screen_time_millis | Screen time (ms) | metric | float |
| quartile_1 | Video Plays at 25% | metric | float |
| quartile_2 | Video Plays at 50% | metric | float |
| quartile_3 | Video Plays at 75% | metric | float |
| view_completion | Video Completion | metric | float |
| spend | Amount Spent | metric | float |
| video_views | 2 Second Video Views | metric | float |
| frequency | Paid Frequency | metric | float |
| avg_screen_time_millis | Average Screen Time | metric | float |
| uniques | Paid Reach | metric | float |
| video_views_time_based | 2 Second Video Views (View Time Only) | metric | float |
| video_views_15s | 15 Second Video View | metric | float |
| profile_clicks | Profile Clicks | metric | float |
| android_installs | App Installs (Android Only) | metric | float |
| ios_installs | App Installs (iOS Only) | metric | float |
| total_installs | App Installs | metric | float |
| attachment_avg_view_time_millis | Average Attachment Screen Time | metric | float |
| attachment_frequency | Attachment Frequency | metric | float |
| attachment_total_view_time_millis | Total Attachment View Time | metric | float |
| attachment_uniques | Attachment Paid Reach | metric | float |
| swipe_up_percent | Click Rate | metric | float |
| attachment_quartile_1 | Long Form Video Attachment Plays at 25% | metric | float |
| attachment_quartile_2 | Long Form Video Attachment Plays at 50% | metric | float |
| attachment_quartile_3 | Long Form Video Attachment Plays at 75% | metric | float |
| attachment_view_completion | Long Form Video Attachment Completions | metric | float |
| attachment_total_view_time_millis | Long Form Video view time (Total) | metric | float |
| attachment_video_views | 10 Sec Attachment Long Form Video Views | metric | float |
| story_opens | Story Opens | metric | float |
| story_completes | Story Completes | metric | float |
| position_impressions | Story Impressions | metric | float |
| position_screen_time_millis | Story Total View Time (sec) | metric | float |
| avg_position_screen_time_millis | Story Average View Time (sec) | metric | float |
| position_swipe_up_percent | Story Swipe Up Rate | metric | float |
| shares | Shares | metric | float |
| saves | Saves | metric | float |
| paid_impressions | Paid Impressions 2 | metric | float |
| earned_impressions | Earned Impressions | metric | float |
| total_impressions | Total Impressions | metric | float |
| total_reach | Total Reach | metric | float |
| earned_reach | Earned Reach | metric | float |
| native_leads | Leads | metric | float |
| conversion_achievement_unlocked | Achievements Unlocked | metric | float |
| conversion_ad_click | Ad Clicks | metric | float |
| conversion_add_billing | Adds of Billing Information | metric | float |
| conversion_add_cart | Adds to Cart | metric | float |
| conversion_add_to_wishlist | Adds to Wishlist | metric | float |
| conversion_ad_view | Ad Views | metric | float |
| conversion_app_opens | App Opens | metric | float |
| conversion_complete_tutorial | Completed Tutorials | metric | float |
| conversion_invite | Invites Sent | metric | float |
| conversion_level_completes | Levels Completed | metric | float |
| conversion_list_view | Lists Viewed | metric | float |
| conversion_login | Logins | metric | float |
| conversion_page_views | Pages Viewed | metric | float |
| conversion_purchases | Purchases | metric | float |
| conversion_rate | Rates Submitted | metric | float |
| conversion_reserve | Reservations | metric | float |
| conversion_save | Save | metric | float |
| conversion_searches | Searches | metric | float |
| conversion_share | Shares | metric | float |
| conversion_sign_ups | Sign Ups | metric | float |
| conversion_spend_credits | Credits Spent | metric | float |
| conversion_start_checkout | Checkouts Started | metric | float |
| conversion_start_trial | Trial Starts | metric | float |
| conversion_subscribe | Subscriptions | metric | float |
| conversion_view_content | Content Viewed | metric | float |
| conversion_visit | Store Visits | metric | float |
| custom_event_1 | Custom Event 1 | metric | float |
| custom_event_2 | Custom Event 2 | metric | float |
| custom_event_3 | Custom Event 3 | metric | float |
| custom_event_4 | Custom Event 4 | metric | float |
| custom_event_5 | Custom Event 5 | metric | float |
| cost_per_conversion_achievement_unlocked | Cost per Achievements Unlocked | metric | float |
| cost_per_conversion_ad_click | Cost per Ad Clicks | metric | float |
| cost_per_conversion_add_billing | Cost per Adds of Billing Information | metric | float |
| cost_per_conversion_add_cart | Cost per Adds to Cart | metric | float |
| cost_per_conversion_add_to_wishlist | Cost per Adds to Wishlist | metric | float |
| cost_per_conversion_ad_view | Cost per Ad Views | metric | float |
| cost_per_conversion_app_opens | Cost per App Opens | metric | float |
| cost_per_conversion_complete_tutorial | Cost per Completed Tutorials | metric | float |
| cost_per_conversion_invite | Cost per Invites Sent | metric | float |
| cost_per_conversion_level_completes | Cost per Levels Completed | metric | float |
| cost_per_conversion_list_view | Cost per Lists Viewed | metric | float |
| cost_per_conversion_login | Cost per Logins | metric | float |
| cost_per_conversion_page_views | Cost per Pages Viewed | metric | float |
| cost_per_conversion_purchases | Cost per Purchases | metric | float |
| cost_per_conversion_rate | Cost per Rates Submitted | metric | float |
| cost_per_conversion_reserve | Cost per Reservations | metric | float |
| cost_per_conversion_save | Cost per Save | metric | float |
| cost_per_conversion_searches | Cost per Searches | metric | float |
| cost_per_conversion_share | Cost per Shares | metric | float |
| cost_per_conversion_sign_ups | Cost per Sign Ups | metric | float |
| cost_per_conversion_spend_credits | Cost per Credits Spent | metric | float |
| cost_per_conversion_start_checkout | Cost per Checkouts Started | metric | float |
| cost_per_conversion_start_trial | Cost per Trial Starts | metric | float |
| cost_per_conversion_subscribe | Cost per Subscriptions | metric | float |
| cost_per_conversion_view_content | Cost per Content Viewed | metric | float |
| cost_per_conversion_visit | Cost per Store Visits | metric | float |
| cost_per_custom_event_1 | Cost per Custom Event 1 | metric | float |
| cost_per_custom_event_2 | Cost per Custom Event 2 | metric | float |
| cost_per_custom_event_3 | Cost per Custom Event 3 | metric | float |
| cost_per_custom_event_4 | Cost per Custom Event 4 | metric | float |
| cost_per_custom_event_5 | Cost per Custom Event 5 | metric | float |
| conversion_achievement_unlocked_value | Achievements Unlocked Value | metric | float |
| conversion_ad_click_value | Ad Clicks Value | metric | float |
| conversion_add_billing_value | Adds of Billing Information Value | metric | float |
| conversion_add_cart_value | Adds to Cart Value | metric | float |
| conversion_add_to_wishlist_value | Adds to Wishlist Value | metric | float |
| conversion_ad_view_value | Ad Views Value | metric | float |
| conversion_app_opens_value | App Opens Value | metric | float |
| conversion_complete_tutorial_value | Completed Tutorials Value | metric | float |
| conversion_invite_value | Invites Sent Value | metric | float |
| conversion_level_completes_value | Levels Completed Value | metric | float |
| conversion_list_view_value | Lists Viewed Value | metric | float |
| conversion_login_value | Logins Value | metric | float |
| conversion_page_views_value | Pages Viewed Value | metric | float |
| conversion_purchases_value | Purchases Value | metric | float |
| conversion_rate_value | Rates Submitted Value | metric | float |
| conversion_reserve_value | Reservations Value | metric | float |
| conversion_save_value | Save Value | metric | float |
| conversion_searches_value | Searches Value | metric | float |
| conversion_share_value | Shares Value | metric | float |
| conversion_sign_ups_value | Sign Ups Value | metric | float |
| conversion_spend_credits_value | Credits Spent Value | metric | float |
| conversion_start_checkout_value | Checkouts Started Value | metric | float |
| conversion_start_trial_value | Trial Starts Value | metric | float |
| conversion_subscribe_value | Subscriptions Value | metric | float |
| conversion_view_content_value | Content Viewed Value | metric | float |
| conversion_visit_value | Store Visits Value | metric | float |
| custom_event_1_value | Custom Event 1 Value | metric | float |
| custom_event_2_value | Custom Event 2 Value | metric | float |
| custom_event_3_value | Custom Event 3 Value | metric | float |
| custom_event_4_value | Custom Event 4 Value | metric | float |
| custom_event_5_value | Custom Event 5 Value | metric | float |