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Facebook Ads fields list

Fields reference

Id Name Type DataType
account_currencyAccount currencydimensionstring
account_idAccount IDdimensionstring
account_nameAccount namedimensionstring
ad_idAd IDdimensionstring
ad_nameAd namedimensionstring
adset_idAd set IDdimensionstring
adset_nameAd set namedimensionstring
buying_typeBuying typedimensionstring
campaign_idCampaign IDdimensionstring
campaign_nameCampaign namedimensionstring
date_startDate Startdimensionstring
date_stopDate Stopdimensionstring
is_conversion_id_modeledIs conversion modeled?dimensionstring
optimization_goalOptimization goaldimensionstring
total_postbacksTotal postbacks (iOS)dimensionstring
objectiveObjectivedimensionstring
auction_bidAuction Biddimensionfloat
auction_competitivenessAuction Competitivenessdimensionstring
auction_max_competitor_bidAuction Max Competitor Biddimensionstring
brkd_ageAgedimensionstring
brkd_countryCountrydimensionstring
brkd_dmaDMAdimensionstring
brkd_genderGenderdimensionstring
brkd_frequency_valueFrequency Valuedimensionstring
brkd_hourly_stats_aggregated_by_advertiser_time_zoneTime of day (ad account time zone)dimensionstring
brkd_hourly_stats_aggregated_by_audience_time_zoneTime of day (viewer’s time zone)dimensionstring
brkd_publisher_platformPlatformdimensionstring
brkd_platform_positionPlacementsdimensionstring
brkd_device_platformDevice platformdimensionstring
brkd_product_idProduct IDdimensionstring
brkd_regionRegiondimensionstring
brkd_impression_deviceImpression Devicedimensionstring
brkd_skan_campaign_idSKAN campaign id (iOS)dimensionstring
brkd_skan_conversion_idSKAN conversion id (iOS)dimensionstring
actbrkdn_action_deviceAction Devicedimensionstring
actbrkdn_action_carousel_card_nameAction Carousel Card Namedimensionstring
actbrkdn_action_canvas_component_nameAction Canvas Component Namedimensionstring
actbrkdn_action_destinationAction Destinationdimensionstring
actbrkdn_action_reactionAction Reactiondimensionstring
actbrkdn_action_target_idAction Target Iddimensionstring
actbrkdn_action_video_soundAction Video Sounddimensionstring
actbrkdn_action_video_typeAction Video Typedimensionstring
adcr_videoidAd Creative Video Iddimensionstring
adcr_textAd Creative Textdimensionstring
adcr_headlineAd Creative Headlinedimensionstring
adcr_descriptionAd Creative Descriptiondimensionstring
adcr_ctaAd Creative CTAdimensionstring
adcr_urlAd Creative Website URLdimensionstring
adcr_image_urlAd Creative Image URLdimensionstring
adcr_thumbnail_urlAd Creative Thumbnail URLdimensionstring
adcr_utmsAd Creative UTM Tagsdimensionstring
adcr_preview_urlAd Creative Post URLdimensionstring
adcr_statusAd Creative Statusdimensionstring
adcr_pageidAd Creative Page Iddimensionstring
dyncr_body_assetDynamic Creative Textdimensionstring
dyncr_title_assetDynamic Creative Headlinedimensionstring
dyncr_description_assetDynamic Creative Descriptiondimensionstring
dyncr_call_to_action_assetDynamic Creative CTAdimensionstring
dyncr_image_asset_nameDynamic Creative Image Namedimensionstring
dyncr_image_asset_urlDynamic Creative Image URLdimensionstring
dyncr_video_asset_urlDynamic Creative Video URLdimensionstring
dyncr_video_asset_thumbnailurlDynamic Creative Video Thumbnail URLdimensionstring
dyncr_link_url_asset_weburlDynamic Creative Website URLdimensionstring
dyncr_link_url_asset_displayurlDynamic Creative Display URLdimensionstring
accdt_account_statusAccount Statusdimensionstring
accdt_ageAccount Agedimensionstring
accdt_amount_spentAccount – Total Amount Spentdimensionstring
accdt_balanceAccount – Total Amount Balancedimensionstring
accdt_created_timeAccount Creation Date/Timedimensionstring
accdt_min_daily_budgetAccount Min. Daily Budgetdimensionstring
accdt_spend_capAccount Spend Capdimensionstring
accdt_timezone_nameAccount Timezonedimensionstring
accdt_timezone_offset_hours_utcAccount Timezone (Offset)dimensionstring
accdt_user_tasksAccount User Permissionsdimensionstring
accdt_funding_source_typeAccount Funding Source (Type)dimensionstring
accdt_funding_source_nameAccount Funding Source (Name)dimensionstring
accdt_disable_reasonAccount Disable Reasondimensionstring
camdt_effective_statusCampaign Effective Statusdimensionstring
camdt_statusCampaign Statusdimensionstring
camdt_bid_strategyCampaign Bid Strategydimensionstring
camdt_budget_remainingCampaign Remaining Budgetdimensionstring
camdt_buying_typeCampaign Buying Typedimensionstring
camdt_created_timeCampaign Creation Date/Timedimensionstring
camdt_daily_budgetCampaign Daily Budgetdimensionstring
camdt_lifetime_budgetCampaign Lifetime Budgetdimensionstring
camdt_objectiveCampaign Objectivedimensionstring
camdt_spend_capCampaign Spend Capdimensionstring
camdt_start_timeCampaign Start Date/Timedimensionstring
camdt_stop_timeCampaign Stop Date/Timedimensionstring
camdt_updated_timeCampaign Updated Date/Timedimensionstring
adstdt_effective_statusAd set Effective Statusdimensionstring
adstdt_bid_amountAd set Bid Controldimensionstring
adstdt_bid_strategyAd set Bid Strategydimensionstring
adstdt_billing_eventAd set Billing Eventdimensionstring
adstdt_budget_remainingAd set Remaining Budgetdimensionstring
adstdt_created_timeAd set Creation Date/Timedimensionstring
adstdt_daily_budgetAd set Daily Budgetdimensionstring
adstdt_destination_typeAd set Destination Typedimensionstring
adstdt_optimization_goalAd set Optimization Goaldimensionstring
adstdt_pixelidAd set Pixel Iddimensionstring
adstdt_conv_event_typeAd set Conversion event typedimensionstring
adstdt_conv_ruleAd set Conversion event ruledimensionstring
adstdt_pacing_typeAd set Delivery Typedimensionstring
adstdt_statusAd set Statusdimensionstring
adstdt_start_timeAd set Start Date/Timedimensionstring
adstdt_end_timeAd set End Date/Timedimensionstring
adstdt_updated_timeAd set Updated Date/Timedimensionstring
adstdt_targeting_agerangeAd set Targeting – Age Rangedimensionstring
adstdt_targeting_custom_audiencesAd set Targeting – Custom Audiencedimensionstring
adstdt_targeting_excluded_custom_audiencesAd set Targeting – Custom Audience (Excluded)dimensionstring
adstdt_targeting_publisher_platformsAd set Targeting – Publisher Platformsdimensionstring
adstdt_targeting_facebook_positionsAd set Targeting – Facebook Positionsdimensionstring
adstdt_targeting_device_platformsAd set Targeting – Device Platformsdimensionstring
adstdt_targeting_detailed_targetingAd set Targeting – Detailed Targetingdimensionstring
adstdt_targeting_instagram_positionsAd set Targeting – Instagram Positionsdimensionstring
adstdt_targeting_messenger_positionsAd set Targeting – Messenger Positionsdimensionstring
adstdt_targeting_audience_network_positionsAd set Targeting – Audience Network Positionsdimensionstring
adstdt_targeting_locationsAd set Targeting – Locationsdimensionstring
addt_effective_statusAd Effective Statusdimensionstring
addt_created_timeAd Creation Date/Timedimensionstring
addt_updated_timeAd Updated Date/Timedimensionstring
addt_statusAd Statusdimensionstring
addt_preview_shareable_linkAd Preview Shareable Linkdimensionstring
allacct_account_nameAll Account namesdimensionstring
allacct_account_idAll Account IDsdimensionstring
allcamp_campaign_nameAll Campaign namesdimensionstring
allcamp_campaign_idAll Campaign IDsdimensionstring
alladst_adset_nameAll Ad set namesdimensionstring
alladst_adset_idAll Ad set IDsdimensionstring
allad_ad_nameAll Ad namesdimensionstring
allad_ad_idAll Ad IDsdimensionstring
clicksClick (all)metricinteger
cost_per_inline_post_engagementCost per inline post engagementmetricinteger
cpcCPC (all)metricfloat
cpmCPM (cost per 1,000 impressions)metricfloat
cppCPPmetricfloat
ctrCTR (all)metricpercent
frequencyFrequencymetricfloat
full_view_impressionsPage post full view impressionsmetricfloat
full_view_reachPage post full view reachmetricfloat
impressionsImpressionsmetricinteger
inline_post_engagementInline post engagementmetricinteger
reachReachmetricinteger
spendAmount spentmetricfloat
social_spendSocial amount spentmetricfloat
unique_clicksUnique clicks (all)metricinteger
cost_per_unique_clickCost per unique click (all)metricfloat
unique_ctrUnique CTR (all)metricinteger
inline_link_clicksLink clicksmetricinteger
inline_link_click_ctrCTR (link click-through rate)metricfloat
cost_per_inline_link_clickCPC (cost per link click)metricfloat
unique_inline_link_clicksUnique link clicksmetricinteger
cost_per_unique_inline_link_clickCost per unique link clickmetricfloat
unique_inline_link_click_ctrUnique CTR (link click-through rate)metricpercent
quality_rankingQuality Rankingmetricstring
qualifying_question_qualify_answer_rateQualifying question answer ratemetricstring
engagement_rate_rankingEngagement Rate Rankingmetricstring
conversion_rate_rankingConversion Rate Rankingmetricstring
canvas_avg_view_percentInstant Experience view percentagemetricpercent
canvas_avg_view_timeInstant Experience view timemetricfloat
instant_experience_clicks_to_openInstant Experience clicks to openmetricfloat
instant_experience_clicks_to_startInstant Experience clicks to startmetricfloat
instant_experience_outbound_clicksInstant Experience outbound clicksmetricfloat
estimated_ad_recall_rateEstimated ad recall lift ratemetricpercent
estimated_ad_recallersEstimated ad recall lift (people)metricfloat
cost_per_estimated_ad_recallersCost per estimated ad recall lift (people)metricfloat
website_purchase_roas_offsite_conversion.fb_pixel_purchaseWebsite purchases ROAS (deprecated – use Purchase ROAS)metricfloat
purchase_roas_omni_purchasePurchase ROASmetricfloat
act_video_view3-second video viewsmetricfloat
cp_act_video_viewCost per 3-second video viewmetricfloat
video_15_sec_watched_actions.video_view15-second video viewsmetricfloat
video_30_sec_watched_actions.video_view30-second video viewsmetricfloat
video_avg_percent_watched_actions.video_view% Video average watch time (deprecated)metricfloat
video_avg_time_watched_actions.video_viewVideo average watch timemetricfloat
video_p25_watched_actions.video_viewVideo watches at 25%metricfloat
video_p50_watched_actions.video_viewVideo watches at 50%metricfloat
video_p75_watched_actions.video_viewVideo watches at 75%metricfloat
video_p95_watched_actions.video_viewVideo watches at 95% (deprecated)metricfloat
video_p100_watched_actions.video_viewVideo watches at 100%metricfloat
video_play_actions.video_viewVideo Playsmetricfloat
cost_per_10_sec_video_view.video_viewCost per 10-second video views (deprecated- use Cost per ThruPlays)metricfloat
cost_per_15_sec_video_view.video_viewCost per 15-second video viewsmetricfloat
video_thruplay_watched_actions.video_viewThruPlaysmetricfloat
cost_per_thruplay.video_viewCost per ThruPlaysmetricfloat
video_continuous_2_sec_watched_actions.video_view2-second continuous video playsmetricfloat
cost_per_2_sec_continuous_video_view.video_viewCost per 2-second continuous video playmetricfloat
unique_video_continuous_2_sec_watched_actions.video_viewUnique 2-second continuous video playsmetricfloat
unique_video_view_15_sec.video_viewUnique 15-second video viewsmetricfloat
otbd_outbound_clicksOutbound clicksmetricfloat
otbd_outbound_clicks_ctrOutbound CTR (click-through rate)metricfloat
otbd_unique_outbound_clicksUnique outbound clicksmetricfloat
otbd_unique_outbound_clicks_ctrUnique outbound CTR (click-through rate)metricfloat
otbd_cost_per_outbound_clickCost per outbound clickmetricfloat
otbd_cost_per_unique_outbound_clickCost per unique outbound clickmetricfloat
con_contact_totalContactsmetricfloat
conval_contact_totalContact conversion valuemetricfloat
cp_con_contact_totalCost per Contactmetricfloat
con_contact_websiteWebsite contactsmetricfloat
conval_contact_websiteWebsite contact conversionmetricfloat
cp_con_contact_websiteCost per Website contactmetricfloat
con_contact_totalProducts customizedmetricfloat
conval_contact_totalCustomize products conversion valuemetricfloat
cp_con_contact_totalCost per product customizedmetricfloat
con_customize_product_websiteWebsite products customizedmetricfloat
conval_customize_product_websiteWebsite product customization conversion valuemetricfloat
cp_con_customize_product_websiteCost per Website product customizedmetricfloat
con_donate_totalDonationsmetricfloat
conval_donate_totalDonate conversion valuemetricfloat
cp_con_donate_totalCost per donationmetricfloat
con_donate_websiteWebsite donationsmetricfloat
conval_donate_websiteWebsite donation conversion valuemetricfloat
cp_con_donate_websiteCost per website donationmetricfloat
con_find_location_totalLocation searchesmetricfloat
conval_find_location_totalFind location conversion valuemetricfloat
cp_con_find_location_totalCost per location findmetricfloat
con_find_location_websiteWebsite location searchesmetricfloat
conval_find_location_websiteWebsite find location conversion valuemetricfloat
cp_con_find_location_websiteCost per website location findmetricfloat
con_schedule_totalAppointments scheduledmetricfloat
conval_schedule_totalSchedule conversion valuemetricfloat
cp_con_schedule_totalCost per schedulemetricfloat
con_schedule_websiteWebsite appointments scheduledmetricfloat
conval_schedule_websiteWebsite scheduling conversion valuemetricfloat
cp_con_schedule_websiteCost per website schedulemetricfloat
con_start_trial_totalTrials startedmetricfloat
conval_start_trial_totalStart trial conversion valuemetricfloat
cp_con_start_trial_totalCost per trial startedmetricfloat
con_start_trial_websiteWebsite trials startedmetricfloat
conval_start_trial_websiteWebsite trial started conversion valuemetricfloat
cp_con_start_trial_websiteCost per website trial startedmetricfloat
con_submit_application_totalApplications submittedmetricfloat
conval_submit_application_totalSubmit application conversion valuemetricfloat
cp_con_submit_application_totalCost per application submittedmetricfloat
con_submit_application_websiteWebsite applications submittedmetricfloat
conval_submit_application_websiteWebsite applications submitted conversion valuemetricfloat
cp_con_submit_application_websiteCost per website application submittedmetricfloat
con_subscribe_totalSubscriptionsmetricfloat
conval_subscribe_totalSubscribe conversion valuemetricfloat
cp_con_subscribe_totalCost per subscriptionmetricfloat
con_subscribe_websiteWebsite subscriptionsmetricfloat
conval_subscribe_websiteWebsite subscription conversion valuemetricfloat
cp_con_subscribe_websiteCost per website subscriptionmetricfloat
act_app_custom_event.fb_mobile_achievement_unlockedMobile App Feature Unlocksmetricfloat
cp_act_app_custom_event.fb_mobile_achievement_unlockedCost Per Mobile App Feature Unlocksmetricfloat
uq_act_app_custom_event.fb_mobile_achievement_unlockedUnique Mobile App Feature Unlocksmetricfloat
cp_uq_act_app_custom_event.fb_mobile_achievement_unlockedCost Per Unique Mobile App Feature Unlocksmetricfloat
actval_app_custom_event.fb_mobile_achievement_unlockedMobile App Feature Unlocks Valuemetricfloat
act_app_custom_event.fb_mobile_activate_appMobile App Startsmetricfloat
cp_act_app_custom_event.fb_mobile_activate_appCost Per Mobile App Startsmetricfloat
uq_act_app_custom_event.fb_mobile_activate_appUnique Mobile App Startsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_activate_appCost Per Unique Mobile App Startsmetricfloat
actval_app_custom_event.fb_mobile_activate_appMobile App Starts Valuemetricfloat
act_omni_activate_appMobile App Starts (New)metricfloat
cp_act_omni_activate_appCost Per Mobile App Starts (New)metricfloat
uq_act_omni_activate_appUnique Mobile App Starts (New)metricfloat
cp_uq_act_omni_activate_appCost Per Unique Mobile App Starts (New)metricfloat
actval_omni_activate_appMobile App Starts (New) Valuemetricfloat
act_app_custom_event.fb_mobile_add_payment_infoMobile App Payment Detailsmetricfloat
cp_act_app_custom_event.fb_mobile_add_payment_infoCost Per Mobile App Payment Detailsmetricfloat
uq_act_app_custom_event.fb_mobile_add_payment_infoUnique Mobile App Payment Detailsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_add_payment_infoCost Per Unique Mobile App Payment Detailsmetricfloat
actval_app_custom_event.fb_mobile_add_payment_infoMobile App Payment Details Valuemetricfloat
act_app_custom_event.fb_mobile_add_to_cartMobile App Adds To Cartmetricfloat
cp_act_app_custom_event.fb_mobile_add_to_cartCost Per Mobile App Adds To Cartmetricfloat
uq_act_app_custom_event.fb_mobile_add_to_cartUnique Mobile App Adds To Cartmetricfloat
cp_uq_act_app_custom_event.fb_mobile_add_to_cartCost Per Unique Mobile App Adds To Cartmetricfloat
actval_app_custom_event.fb_mobile_add_to_cartMobile App Adds To Cart Valuemetricfloat
act_app_custom_event.fb_mobile_add_to_wishlistMobile App Adds to Wishlistmetricfloat
cp_act_app_custom_event.fb_mobile_add_to_wishlistCost Per Mobile App Adds to Wishlistmetricfloat
uq_act_app_custom_event.fb_mobile_add_to_wishlistUnique Mobile App Adds to Wishlistmetricfloat
cp_uq_act_app_custom_event.fb_mobile_add_to_wishlistCost Per Unique Mobile App Adds to Wishlistmetricfloat
actval_app_custom_event.fb_mobile_add_to_wishlistMobile App Adds to Wishlist Valuemetricfloat
act_app_custom_event.fb_mobile_complete_registrationMobile App Registrationsmetricfloat
cp_act_app_custom_event.fb_mobile_complete_registrationCost Per Mobile App Registrationsmetricfloat
uq_act_app_custom_event.fb_mobile_complete_registrationUnique Mobile App Registrationsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_complete_registrationCost Per Unique Mobile App Registrationsmetricfloat
actval_app_custom_event.fb_mobile_complete_registrationMobile App Registrations Valuemetricfloat
act_app_custom_event.fb_mobile_content_viewMobile App Content Viewsmetricfloat
cp_act_app_custom_event.fb_mobile_content_viewCost Per Mobile App Content Viewsmetricfloat
uq_act_app_custom_event.fb_mobile_content_viewUnique Mobile App Content Viewsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_content_viewCost Per Unique Mobile App Content Viewsmetricfloat
actval_app_custom_event.fb_mobile_content_viewMobile App Content Views Valuemetricfloat
act_app_custom_event.fb_mobile_initiated_checkoutMobile App Checkoutsmetricfloat
cp_act_app_custom_event.fb_mobile_initiated_checkoutCost Per Mobile App Checkoutsmetricfloat
uq_act_app_custom_event.fb_mobile_initiated_checkoutUnique Mobile App Checkoutsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_initiated_checkoutCost Per Unique Mobile App Checkoutsmetricfloat
actval_app_custom_event.fb_mobile_initiated_checkoutMobile App Checkouts Valuemetricfloat
act_app_custom_event.fb_mobile_level_achievedMobile App Achievementsmetricfloat
cp_act_app_custom_event.fb_mobile_level_achievedCost Per Mobile App Achievementsmetricfloat
uq_act_app_custom_event.fb_mobile_level_achievedUnique Mobile App Achievementsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_level_achievedCost Per Unique Mobile App Achievementsmetricfloat
actval_app_custom_event.fb_mobile_level_achievedMobile App Achievements Valuemetricfloat
act_app_custom_event.fb_mobile_purchaseMobile App Purchasesmetricfloat
cp_act_app_custom_event.fb_mobile_purchaseCost Per Mobile App Purchasesmetricfloat
uq_act_app_custom_event.fb_mobile_purchaseUnique Mobile App Purchasesmetricfloat
cp_uq_act_app_custom_event.fb_mobile_purchaseCost Per Unique Mobile App Purchasesmetricfloat
actval_app_custom_event.fb_mobile_purchaseMobile App Purchases Valuemetricfloat
act_app_custom_event.fb_mobile_rateMobile App Ratingsmetricfloat
cp_act_app_custom_event.fb_mobile_rateCost Per Mobile App Ratingsmetricfloat
uq_act_app_custom_event.fb_mobile_rateUnique Mobile App Ratingsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_rateCost Per Unique Mobile App Ratingsmetricfloat
actval_app_custom_event.fb_mobile_rateMobile App Ratings Valuemetricfloat
act_app_custom_event.fb_mobile_searchMobile App Searchsmetricfloat
cp_act_app_custom_event.fb_mobile_searchCost Per Mobile App Searchsmetricfloat
uq_act_app_custom_event.fb_mobile_searchUnique Mobile App Searchsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_searchCost Per Unique Mobile App Searchsmetricfloat
actval_app_custom_event.fb_mobile_searchMobile App Searchs Valuemetricfloat
act_app_custom_event.fb_mobile_spent_creditsMobile App Credit Spendsmetricfloat
cp_act_app_custom_event.fb_mobile_spent_creditsCost Per Mobile App Credit Spendsmetricfloat
uq_act_app_custom_event.fb_mobile_spent_creditsUnique Mobile App Credit Spendsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_spent_creditsCost Per Unique Mobile App Credit Spendsmetricfloat
actval_app_custom_event.fb_mobile_spent_creditsMobile App Credit Spends Valuemetricfloat
act_app_custom_event.fb_mobile_tutorial_completionMobile App Tutorial Completionsmetricfloat
cp_act_app_custom_event.fb_mobile_tutorial_completionCost Per Mobile App Tutorial Completionsmetricfloat
uq_act_app_custom_event.fb_mobile_tutorial_completionUnique Mobile App Tutorial Completionsmetricfloat
cp_uq_act_app_custom_event.fb_mobile_tutorial_completionCost Per Unique Mobile App Tutorial Completionsmetricfloat
actval_app_custom_event.fb_mobile_tutorial_completionMobile App Tutorial Completions Valuemetricfloat
act_app_custom_event.otherOther Mobile App Actionsmetricfloat
cp_act_app_custom_event.otherCost Per Other Mobile App Actionsmetricfloat
uq_act_app_custom_event.otherUnique Other Mobile App Actionsmetricfloat
cp_uq_act_app_custom_event.otherCost Per Unique Other Mobile App Actionsmetricfloat
actval_app_custom_event.otherOther Mobile App Actions Valuemetricfloat
act_omni_customOther Mobile App Actions (Custom)metricfloat
cp_act_omni_customCost Per Other Mobile App Actions (Custom)metricfloat
uq_act_omni_customUnique Other Mobile App Actions (Custom)metricfloat
cp_uq_act_omni_customCost Per Unique Other Mobile App Actions (Custom)metricfloat
actval_omni_customOther Mobile App Actions (Custom) Valuemetricfloat
act_app_installApp Installs (Old)metricfloat
cp_act_app_installCost Per App Installs (Old)metricfloat
uq_act_app_installUnique App Installs (Old)metricfloat
cp_uq_act_app_installCost Per Unique App Installs (Old)metricfloat
actval_app_installApp Installs (Old) Valuemetricfloat
act_omni_app_installApp Installsmetricfloat
cp_act_omni_app_installCost Per App Installsmetricfloat
uq_act_omni_app_installUnique App Installsmetricfloat
cp_uq_act_omni_app_installCost Per Unique App Installsmetricfloat
actval_omni_app_installApp Installs Valuemetricfloat
act_app_useApp Usesmetricfloat
cp_act_app_useCost Per App Usesmetricfloat
uq_act_app_useUnique App Usesmetricfloat
cp_uq_act_app_useCost Per Unique App Usesmetricfloat
actval_app_useApp Uses Valuemetricfloat
act_checkinCheck-insmetricfloat
cp_act_checkinCost Per Check-insmetricfloat
uq_act_checkinUnique Check-insmetricfloat
cp_uq_act_checkinCost Per Unique Check-insmetricfloat
actval_checkinCheck-ins Valuemetricfloat
act_commentPost Commentsmetricfloat
cp_act_commentCost Per Post Commentsmetricfloat
uq_act_commentUnique Post Commentsmetricfloat
cp_uq_act_commentCost Per Unique Post Commentsmetricfloat
actval_commentPost Comments Valuemetricfloat
act_credit_spentCredit Spendsmetricfloat
cp_act_credit_spentCost Per Credit Spendsmetricfloat
uq_act_credit_spentUnique Credit Spendsmetricfloat
cp_uq_act_credit_spentCost Per Unique Credit Spendsmetricfloat
actval_credit_spentCredit Spends Valuemetricfloat
act_games.playsGame Playsmetricfloat
cp_act_games.playsCost Per Game Playsmetricfloat
uq_act_games.playsUnique Game Playsmetricfloat
cp_uq_act_games.playsCost Per Unique Game Playsmetricfloat
actval_games.playsGame Plays Valuemetricfloat
act_landing_page_viewLanding Page Viewsmetricfloat
cp_act_landing_page_viewCost Per Landing Page Viewsmetricfloat
uq_act_landing_page_viewUnique Landing Page Viewsmetricfloat
cp_uq_act_landing_page_viewCost Per Unique Landing Page Viewsmetricfloat
actval_landing_page_viewLanding Page Views Valuemetricfloat
act_leadgen.otherLeads (Form) – (Deprecated)metricfloat
cp_act_leadgen.otherCost Per Leads (Form) – (Deprecated)metricfloat
uq_act_leadgen.otherUnique Leads (Form) – (Deprecated)metricfloat
cp_uq_act_leadgen.otherCost Per Unique Leads (Form) – (Deprecated)metricfloat
actval_leadgen.otherLeads (Form) – (Deprecated) Valuemetricfloat
act_leadLeadsmetricfloat
cp_act_leadCost Per Leadsmetricfloat
uq_act_leadUnique Leadsmetricfloat
cp_uq_act_leadCost Per Unique Leadsmetricfloat
actval_leadLeads Valuemetricfloat
act_onsite_conversion.lead_groupedLeads (Form)metricfloat
cp_act_onsite_conversion.lead_groupedCost Per Leads (Form)metricfloat
uq_act_onsite_conversion.lead_groupedUnique Leads (Form)metricfloat
cp_uq_act_onsite_conversion.lead_groupedCost Per Unique Leads (Form)metricfloat
actval_onsite_conversion.lead_groupedLeads (Form) Valuemetricfloat
act_likePage Likesmetricfloat
cp_act_likeCost Per Page Likesmetricfloat
uq_act_likeUnique Page Likesmetricfloat
cp_uq_act_likeCost Per Unique Page Likesmetricfloat
actval_likePage Likes Valuemetricfloat
act_link_clickLink Clicks (Action)metricfloat
cp_act_link_clickCost Per Link Clicks (Action)metricfloat
uq_act_link_clickUnique Link Clicks (Action)metricfloat
cp_uq_act_link_clickCost Per Unique Link Clicks (Action)metricfloat
actval_link_clickLink Clicks (Action) Valuemetricfloat
act_mentionPage Mentionsmetricfloat
cp_act_mentionCost Per Page Mentionsmetricfloat
uq_act_mentionUnique Page Mentionsmetricfloat
cp_uq_act_mentionCost Per Unique Page Mentionsmetricfloat
actval_mentionPage Mentions Valuemetricfloat
act_messenger.blockMessage Blocksmetricfloat
cp_act_messenger.blockCost Per Message Blocksmetricfloat
uq_act_messenger.blockUnique Message Blocksmetricfloat
cp_uq_act_messenger.blockCost Per Unique Message Blocksmetricfloat
actval_messenger.blockMessage Blocks Valuemetricfloat
act_messenger.replyMessage Replysmetricfloat
cp_act_messenger.replyCost Per Message Replysmetricfloat
uq_act_messenger.replyUnique Message Replysmetricfloat
cp_uq_act_messenger.replyCost Per Unique Message Replysmetricfloat
actval_messenger.replyMessage Replys Valuemetricfloat
act_mobile_app_installMobile App Installsmetricfloat
cp_act_mobile_app_installCost Per Mobile App Installsmetricfloat
uq_act_mobile_app_installUnique Mobile App Installsmetricfloat
cp_uq_act_mobile_app_installCost Per Unique Mobile App Installsmetricfloat
actval_mobile_app_installMobile App Installs Valuemetricfloat
act_new_mobileNewly Purchased Mobile Devicesmetricfloat
cp_act_new_mobileCost Per Newly Purchased Mobile Devicesmetricfloat
uq_act_new_mobileUnique Newly Purchased Mobile Devicesmetricfloat
cp_uq_act_new_mobileCost Per Unique Newly Purchased Mobile Devicesmetricfloat
actval_new_mobileNewly Purchased Mobile Devices Valuemetricfloat
act_offsite_conversionWebsite Conversionsmetricfloat
cp_act_offsite_conversionCost Per Website Conversionsmetricfloat
uq_act_offsite_conversionUnique Website Conversionsmetricfloat
cp_uq_act_offsite_conversionCost Per Unique Website Conversionsmetricfloat
actval_offsite_conversionWebsite Conversions Valuemetricfloat
act_offsite_conversion.add_to_cartAdds to Cart (Offsite)metricfloat
cp_act_offsite_conversion.add_to_cartCost Per Adds to Cart (Offsite)metricfloat
uq_act_offsite_conversion.add_to_cartUnique Adds to Cart (Offsite)metricfloat
cp_uq_act_offsite_conversion.add_to_cartCost Per Unique Adds to Cart (Offsite)metricfloat
actval_offsite_conversion.add_to_cartAdds to Cart (Offsite) Valuemetricfloat
act_offsite_conversion.checkoutCheckouts (Offsite)metricfloat
cp_act_offsite_conversion.checkoutCost Per Checkouts (Offsite)metricfloat
uq_act_offsite_conversion.checkoutUnique Checkouts (Offsite)metricfloat
cp_uq_act_offsite_conversion.checkoutCost Per Unique Checkouts (Offsite)metricfloat
actval_offsite_conversion.checkoutCheckouts (Offsite) Valuemetricfloat
act_offsite_conversion.fb_pixel_add_payment_infoWebsite Adds Payment Infometricfloat
cp_act_offsite_conversion.fb_pixel_add_payment_infoCost Per Website Adds Payment Infometricfloat
uq_act_offsite_conversion.fb_pixel_add_payment_infoUnique Website Adds Payment Infometricfloat
cp_uq_act_offsite_conversion.fb_pixel_add_payment_infoCost Per Unique Website Adds Payment Infometricfloat
actval_offsite_conversion.fb_pixel_add_payment_infoWebsite Adds Payment Info Valuemetricfloat
act_add_payment_infoAdds Payment Infometricfloat
cp_act_add_payment_infoCost Per Adds Payment Infometricfloat
uq_act_add_payment_infoUnique Adds Payment Infometricfloat
cp_uq_act_add_payment_infoCost Per Unique Adds Payment Infometricfloat
actval_add_payment_infoAdds Payment Info Valuemetricfloat
act_offsite_conversion.fb_pixel_add_to_cartWebsite Adds To Cart (old)metricfloat
cp_act_offsite_conversion.fb_pixel_add_to_cartCost Per Website Adds To Cart (old)metricfloat
uq_act_offsite_conversion.fb_pixel_add_to_cartUnique Website Adds To Cart (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_add_to_cartCost Per Unique Website Adds To Cart (old)metricfloat
actval_offsite_conversion.fb_pixel_add_to_cartWebsite Adds To Cart (old) Valuemetricfloat
act_add_to_cartAdds to Cartmetricfloat
cp_act_add_to_cartCost Per Adds to Cartmetricfloat
uq_act_add_to_cartUnique Adds to Cartmetricfloat
cp_uq_act_add_to_cartCost Per Unique Adds to Cartmetricfloat
actval_add_to_cartAdds to Cart Valuemetricfloat
act_omni_add_to_cartAdds To Cart (New)metricfloat
cp_act_omni_add_to_cartCost Per Adds To Cart (New)metricfloat
uq_act_omni_add_to_cartUnique Adds To Cart (New)metricfloat
cp_uq_act_omni_add_to_cartCost Per Unique Adds To Cart (New)metricfloat
actval_omni_add_to_cartAdds To Cart (New) Valuemetricfloat
act_offsite_conversion.fb_pixel_add_to_wishlistWebsite Adds To Wishlist (old)metricfloat
cp_act_offsite_conversion.fb_pixel_add_to_wishlistCost Per Website Adds To Wishlist (old)metricfloat
uq_act_offsite_conversion.fb_pixel_add_to_wishlistUnique Website Adds To Wishlist (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_add_to_wishlistCost Per Unique Website Adds To Wishlist (old)metricfloat
actval_offsite_conversion.fb_pixel_add_to_wishlistWebsite Adds To Wishlist (old) Valuemetricfloat
act_add_to_wishlistAdds To Wishlistmetricfloat
cp_act_add_to_wishlistCost Per Adds To Wishlistmetricfloat
uq_act_add_to_wishlistUnique Adds To Wishlistmetricfloat
cp_uq_act_add_to_wishlistCost Per Unique Adds To Wishlistmetricfloat
actval_add_to_wishlistAdds To Wishlist Valuemetricfloat
act_offsite_conversion.fb_pixel_complete_registrationWebsite Registration Completedmetricfloat
cp_act_offsite_conversion.fb_pixel_complete_registrationCost Per Website Registration Completedmetricfloat
uq_act_offsite_conversion.fb_pixel_complete_registrationUnique Website Registration Completedmetricfloat
cp_uq_act_offsite_conversion.fb_pixel_complete_registrationCost Per Unique Website Registration Completedmetricfloat
actval_offsite_conversion.fb_pixel_complete_registrationWebsite Registration Completed Valuemetricfloat
act_complete_registrationCompleted Registrationmetricfloat
cp_act_complete_registrationCost Per Completed Registrationmetricfloat
uq_act_complete_registrationUnique Completed Registrationmetricfloat
cp_uq_act_complete_registrationCost Per Unique Completed Registrationmetricfloat
actval_complete_registrationCompleted Registration Valuemetricfloat
act_omni_complete_registrationCompleted Registration (New)metricfloat
cp_act_omni_complete_registrationCost Per Completed Registration (New)metricfloat
uq_act_omni_complete_registrationUnique Completed Registration (New)metricfloat
cp_uq_act_omni_complete_registrationCost Per Unique Completed Registration (New)metricfloat
actval_omni_complete_registrationCompleted Registration (New) Valuemetricfloat
act_offsite_conversion.fb_pixel_initiate_checkoutWebsite Checkouts Initiated (old)metricfloat
cp_act_offsite_conversion.fb_pixel_initiate_checkoutCost Per Website Checkouts Initiated (old)metricfloat
uq_act_offsite_conversion.fb_pixel_initiate_checkoutUnique Website Checkouts Initiated (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_initiate_checkoutCost Per Unique Website Checkouts Initiated (old)metricfloat
actval_offsite_conversion.fb_pixel_initiate_checkoutWebsite Checkouts Initiated (old) Valuemetricfloat
act_initiate_checkoutCheckouts Initiatedmetricfloat
cp_act_initiate_checkoutCost Per Checkouts Initiatedmetricfloat
uq_act_initiate_checkoutUnique Checkouts Initiatedmetricfloat
cp_uq_act_initiate_checkoutCost Per Unique Checkouts Initiatedmetricfloat
actval_initiate_checkoutCheckouts Initiated Valuemetricfloat
act_omni_initiated_checkoutCheckouts Initiated (New)metricfloat
cp_act_omni_initiated_checkoutCost Per Checkouts Initiated (New)metricfloat
uq_act_omni_initiated_checkoutUnique Checkouts Initiated (New)metricfloat
cp_uq_act_omni_initiated_checkoutCost Per Unique Checkouts Initiated (New)metricfloat
actval_omni_initiated_checkoutCheckouts Initiated (New) Valuemetricfloat
act_offsite_conversion.fb_pixel_leadWebsite Leads (old)metricfloat
cp_act_offsite_conversion.fb_pixel_leadCost Per Website Leads (old)metricfloat
uq_act_offsite_conversion.fb_pixel_leadUnique Website Leads (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_leadCost Per Unique Website Leads (old)metricfloat
actval_offsite_conversion.fb_pixel_leadWebsite Leads (old) Valuemetricfloat
act_offsite_conversion.fb_pixel_purchaseWebsite Purchases (old)metricfloat
cp_act_offsite_conversion.fb_pixel_purchaseCost Per Website Purchases (old)metricfloat
uq_act_offsite_conversion.fb_pixel_purchaseUnique Website Purchases (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_purchaseCost Per Unique Website Purchases (old)metricfloat
actval_offsite_conversion.fb_pixel_purchaseWebsite Purchases (old) Valuemetricfloat
act_omni_purchasePurchasesmetricfloat
cp_act_omni_purchaseCost Per Purchasesmetricfloat
uq_act_omni_purchaseUnique Purchasesmetricfloat
cp_uq_act_omni_purchaseCost Per Unique Purchasesmetricfloat
actval_omni_purchasePurchases Valuemetricfloat
act_offsite_conversion.fb_pixel_searchWebsite Searches (old)metricfloat
cp_act_offsite_conversion.fb_pixel_searchCost Per Website Searches (old)metricfloat
uq_act_offsite_conversion.fb_pixel_searchUnique Website Searches (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_searchCost Per Unique Website Searches (old)metricfloat
actval_offsite_conversion.fb_pixel_searchWebsite Searches (old) Valuemetricfloat
act_searchSearchesmetricfloat
cp_act_searchCost Per Searchesmetricfloat
uq_act_searchUnique Searchesmetricfloat
cp_uq_act_searchCost Per Unique Searchesmetricfloat
actval_searchSearches Valuemetricfloat
act_omni_searchSearches (New)metricfloat
cp_act_omni_searchCost Per Searches (New)metricfloat
uq_act_omni_searchUnique Searches (New)metricfloat
cp_uq_act_omni_searchCost Per Unique Searches (New)metricfloat
actval_omni_searchSearches (New) Valuemetricfloat
act_offsite_conversion.fb_pixel_view_contentWebsite Content Views (old)metricfloat
cp_act_offsite_conversion.fb_pixel_view_contentCost Per Website Content Views (old)metricfloat
uq_act_offsite_conversion.fb_pixel_view_contentUnique Website Content Views (old)metricfloat
cp_uq_act_offsite_conversion.fb_pixel_view_contentCost Per Unique Website Content Views (old)metricfloat
actval_offsite_conversion.fb_pixel_view_contentWebsite Content Views (old) Valuemetricfloat
act_view_contentContent Viewsmetricfloat
cp_act_view_contentCost Per Content Viewsmetricfloat
uq_act_view_contentUnique Content Viewsmetricfloat
cp_uq_act_view_contentCost Per Unique Content Viewsmetricfloat
actval_view_contentContent Views Valuemetricfloat
act_omni_view_contentContent Views (New)metricfloat
cp_act_omni_view_contentCost Per Content Views (New)metricfloat
uq_act_omni_view_contentUnique Content Views (New)metricfloat
cp_uq_act_omni_view_contentCost Per Unique Content Views (New)metricfloat
actval_omni_view_contentContent Views (New) Valuemetricfloat
act_offsite_conversion.key_page_viewKey Page Viewsmetricfloat
cp_act_offsite_conversion.key_page_viewCost Per Key Page Viewsmetricfloat
uq_act_offsite_conversion.key_page_viewUnique Key Page Viewsmetricfloat
cp_uq_act_offsite_conversion.key_page_viewCost Per Unique Key Page Viewsmetricfloat
actval_offsite_conversion.key_page_viewKey Page Views Valuemetricfloat
act_offsite_conversion.leadLeads (Offsite Conv.)metricfloat
cp_act_offsite_conversion.leadCost Per Leads (Offsite Conv.)metricfloat
uq_act_offsite_conversion.leadUnique Leads (Offsite Conv.)metricfloat
cp_uq_act_offsite_conversion.leadCost Per Unique Leads (Offsite Conv.)metricfloat
actval_offsite_conversion.leadLeads (Offsite Conv.) Valuemetricfloat
act_offsite_conversion.otherOther Website Conversionsmetricfloat
cp_act_offsite_conversion.otherCost Per Other Website Conversionsmetricfloat
uq_act_offsite_conversion.otherUnique Other Website Conversionsmetricfloat
cp_uq_act_offsite_conversion.otherCost Per Unique Other Website Conversionsmetricfloat
actval_offsite_conversion.otherOther Website Conversions Valuemetricfloat
act_offsite_conversion.registrationRegistrationsmetricfloat
cp_act_offsite_conversion.registrationCost Per Registrationsmetricfloat
uq_act_offsite_conversion.registrationUnique Registrationsmetricfloat
cp_uq_act_offsite_conversion.registrationCost Per Unique Registrationsmetricfloat
actval_offsite_conversion.registrationRegistrations Valuemetricfloat
act_onsite_conversion.flow_completeOn-Facebook Workflow Completionsmetricfloat
cp_act_onsite_conversion.flow_completeCost Per On-Facebook Workflow Completionsmetricfloat
uq_act_onsite_conversion.flow_completeUnique On-Facebook Workflow Completionsmetricfloat
cp_uq_act_onsite_conversion.flow_completeCost Per Unique On-Facebook Workflow Completionsmetricfloat
actval_onsite_conversion.flow_completeOn-Facebook Workflow Completions Valuemetricfloat
act_onsite_conversion.messaging_blockBlocked Messaging Conversationsmetricfloat
cp_act_onsite_conversion.messaging_blockCost Per Blocked Messaging Conversationsmetricfloat
uq_act_onsite_conversion.messaging_blockUnique Blocked Messaging Conversationsmetricfloat
cp_uq_act_onsite_conversion.messaging_blockCost Per Unique Blocked Messaging Conversationsmetricfloat
actval_onsite_conversion.messaging_blockBlocked Messaging Conversations Valuemetricfloat
act_onsite_conversion.messaging_conversation_started_7dMessaging Conversations Startedmetricfloat
cp_act_onsite_conversion.messaging_conversation_started_7dCost Per Messaging Conversations Startedmetricfloat
uq_act_onsite_conversion.messaging_conversation_started_7dUnique Messaging Conversations Startedmetricfloat
cp_uq_act_onsite_conversion.messaging_conversation_started_7dCost Per Unique Messaging Conversations Startedmetricfloat
actval_onsite_conversion.messaging_conversation_started_7dMessaging Conversations Started Valuemetricfloat
act_onsite_conversion.messaging_first_replyNew Messaging Conversationsmetricfloat
cp_act_onsite_conversion.messaging_first_replyCost Per New Messaging Conversationsmetricfloat
uq_act_onsite_conversion.messaging_first_replyUnique New Messaging Conversationsmetricfloat
cp_uq_act_onsite_conversion.messaging_first_replyCost Per Unique New Messaging Conversationsmetricfloat
actval_onsite_conversion.messaging_first_replyNew Messaging Conversations Valuemetricfloat
act_onsite_conversion.purchaseOn-Facebook Purchasesmetricfloat
cp_act_onsite_conversion.purchaseCost Per On-Facebook Purchasesmetricfloat
uq_act_onsite_conversion.purchaseUnique On-Facebook Purchasesmetricfloat
cp_uq_act_onsite_conversion.purchaseCost Per Unique On-Facebook Purchasesmetricfloat
actval_onsite_conversion.purchaseOn-Facebook Purchases Valuemetricfloat
act_photo_viewPage Photo Viewsmetricfloat
cp_act_photo_viewCost Per Page Photo Viewsmetricfloat
uq_act_photo_viewUnique Page Photo Viewsmetricfloat
cp_uq_act_photo_viewCost Per Unique Page Photo Viewsmetricfloat
actval_photo_viewPage Photo Views Valuemetricfloat
act_postPost Sharesmetricfloat
cp_act_postCost Per Post Sharesmetricfloat
uq_act_postUnique Post Sharesmetricfloat
cp_uq_act_postCost Per Unique Post Sharesmetricfloat
actval_postPost Shares Valuemetricfloat
act_post_reactionPost Reactionsmetricfloat
cp_act_post_reactionCost Per Post Reactionsmetricfloat
uq_act_post_reactionUnique Post Reactionsmetricfloat
cp_uq_act_post_reactionCost Per Unique Post Reactionsmetricfloat
actval_post_reactionPost Reactions Valuemetricfloat
act_onsite_conversion.post_saveOffer Savesmetricfloat
cp_act_onsite_conversion.post_saveCost Per Offer Savesmetricfloat
uq_act_onsite_conversion.post_saveUnique Offer Savesmetricfloat
cp_uq_act_onsite_conversion.post_saveCost Per Unique Offer Savesmetricfloat
actval_onsite_conversion.post_saveOffer Saves Valuemetricfloat
act_rsvpEvent Responsesmetricfloat
cp_act_rsvpCost Per Event Responsesmetricfloat
uq_act_rsvpUnique Event Responsesmetricfloat
cp_uq_act_rsvpCost Per Unique Event Responsesmetricfloat
actval_rsvpEvent Responses Valuemetricfloat
act_page_engagementPage Engagementmetricfloat
cp_act_page_engagementCost Per Page Engagementmetricfloat
uq_act_page_engagementUnique Page Engagementmetricfloat
cp_uq_act_page_engagementCost Per Unique Page Engagementmetricfloat
actval_page_engagementPage Engagement Valuemetricfloat
act_post_engagementPost Engagementmetricfloat
cp_act_post_engagementCost Per Post Engagementmetricfloat
uq_act_post_engagementUnique Post Engagementmetricfloat
cp_uq_act_post_engagementCost Per Unique Post Engagementmetricfloat
actval_post_engagementPost Engagement Valuemetricfloat

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