| date | Date | dimension | string |
| isoweek | Week (Mon-Sun) | dimension | string |
| week | Week (Sun-Sat) | dimension | string |
| nth_isoweek | Nth Week (Mon-Sun) | dimension | string |
| nth_week | Nth Week (Sun-Sat) | dimension | string |
| month | Month | dimension | string |
| month_name | Month name | dimension | string |
| day_of_month | Day of month | dimension | string |
| day_of_week | Day of week | dimension | string |
| day_of_week_name | Day of week (name) | dimension | string |
| year | Year | dimension | string |
| quarter | Quarter | dimension | string |
| date_range | Date range | dimension | string |
| TitlePart1 | Ad Title Part1 | dimension | string |
| TitlePart2 | Ad Title Part2 | dimension | string |
| FinalUrl | Final URL | dimension | string |
| QueryIntentState | Query Intent State | dimension | string |
| CurrencyCode | Currency Code | dimension | string |
| BusinessCategoryName | Business Category Name | dimension | string |
| BidMatchType | Bid Match Type | dimension | string |
| Network | Network | dimension | string |
| Path2 | Ad Path2 | dimension | string |
| Path1 | Ad Path1 | dimension | string |
| QueryIntentDMA | Query Intent DMA | dimension | string |
| Status | Status | dimension | string |
| DisplayUrl | Display Url | dimension | string |
| HistoricQualityScore | Historic Quality Score | dimension | string |
| BudgetAssociationStatus | Budget Association Status | dimension | string |
| DeviceOS | Device OS | dimension | string |
| Country | Country | dimension | string |
| AdGroupId | Ad Group Id | dimension | string |
| BudgetName | Budget Name | dimension | string |
| AccountName | Account Name | dimension | string |
| CampaignStatus | Campaign Status | dimension | string |
| AdGroupStatus | Ad Group Status | dimension | string |
| CurrentMaxCpc | Current Max Cpc | dimension | string |
| FinalAppUrl | Final App URL | dimension | string |
| AdGroupLabels | Ad Group Labels | dimension | string |
| CampaignLabels | Campaign Labels | dimension | string |
| BudgetStatus | Budget Status | dimension | string |
| QueryIntentCounty | Query Intent County | dimension | string |
| QueryIntentPostalCode | Query Intent Postal Code | dimension | string |
| SidebarBid | Sidebar Bid | dimension | string |
| CampaignId | Campaign Id | dimension | string |
| AdGroupCriterionId | Ad Group Criterion Id | dimension | string |
| AdStatus | Ad Status | dimension | string |
| CustomParameters | Custom Parameters | dimension | string |
| SearchQuery | Search Query | dimension | string |
| Keyword | Keyword | dimension | string |
| LocationId | Location Id | dimension | string |
| AdGroupName | Ad Group Name | dimension | string |
| AdLabels | Ad Labels | dimension | string |
| AdDistribution | Ad Distribution | dimension | string |
| QueryIntentCountry | Query Intent Country | dimension | string |
| AccountId | Account Id | dimension | string |
| AdType | Ad Type | dimension | string |
| MainlineBid | Mainline Bid | dimension | string |
| AccountStatus | Account Status | dimension | string |
| BusinessListingId | Business Listing Id | dimension | string |
| CampaignType | Campaign Type | dimension | string |
| AdId | Ad Id | dimension | string |
| QueryIntentLocationId | Query Intent Location Id | dimension | string |
| MetroArea | Metro Area | dimension | string |
| QualityScore | Quality Score | dimension | string |
| HistoricLandingPageExperience | Historic Landing Page Experience | dimension | string |
| City | City | dimension | string |
| DeviceType | Device Type | dimension | string |
| FinalMobileUrl | Final Mobile URL | dimension | string |
| State | State | dimension | string |
| Mainline1Bid | Mainline1 Bid | dimension | string |
| Radius | Radius | dimension | string |
| ProximityTargetLocation | Proximity Target Location | dimension | string |
| BusinessListingName | Business Listing Name | dimension | string |
| CampaignName | Campaign Name | dimension | string |
| PostalCode | Postal Code | dimension | string |
| County | County | dimension | string |
| BidStrategyType | Bid Strategy Type | dimension | string |
| DeliveredMatchType | Delivered Match Type | dimension | string |
| KeywordStatus | Keyword Status | dimension | string |
| KeywordId | Keyword Id | dimension | string |
| Language | Language | dimension | string |
| BusinessCategoryId | Business Category Id | dimension | string |
| LandingPageExperience | Landing Page Experience | dimension | string |
| KeywordLabels | Keyword Labels | dimension | string |
| AccountNumber | Account Number | dimension | string |
| TrackingTemplate | Tracking Template | dimension | string |
| AdDescription | Ad Description | dimension | string |
| QueryIntentCity | Query Intent City | dimension | string |
| AdRelevance | Ad Relevance | dimension | string |
| QualityImpact | Quality Impact | dimension | string |
| MerchantProductId | Merchant Product Id | dimension | string |
| PartitionType | Partition Type | dimension | string |
| ProductGroup | Product Group | dimension | string |
| Title | Product Title | dimension | string |
| Condition | Product Condition | dimension | string |
| Brand | Product Brand | dimension | string |
| Price | Product Price | dimension | string |
| SellerName | Seller Name | dimension | string |
| StoreId | Store Id | dimension | string |
| AgeGroup | Age Group | dimension | string |
| Gender | Gender | dimension | string |
| ExtendedCost | Extended Cost | dimension | string |
| Goal | Goal | dimension | string |
| GoalId | Goal Id | dimension | string |
| GoalType | Goal Type | dimension | string |
| LocationType | Location Type | dimension | string |
| MostSpecificLocation | Most Specific Location | dimension | string |
| CustomerId | Customer Id | dimension | string |
| CustomerName | Customer Name | dimension | string |
| MatchedProductsAtCampaign | MatchedProductsAtCampaign | dimension | string |
| MatchedProductsAtAdGroup | MatchedProductsAtAdGroup | dimension | string |
| MatchedProductsAtProductGroup | MatchedProductsAtProductGroup | dimension | string |
| DestinationUrl | Destination Url | dimension | string |
| ClickTypeId | Click Type Id | dimension | string |
| ClickType | Click Type | dimension | string |
| OfferLanguage | Offer Language | dimension | string |
| CountryOfSale | Country Of Sale | dimension | string |
| BenchmarkBid | Benchmark Bid | dimension | string |
| BenchmarkCtr | Benchmark Ctr | dimension | string |
| LocalStoreCode | Local Store Code | dimension | string |
| HistoricalQualityScore | Historical Quality Score | dimension | string |
| HistoricalAdRelevance | Historical AdRelevance | dimension | string |
| HistoricalLandingPageExperience | Historical LandingPage Experience | dimension | string |
| FinalUrlSuffix | FinalUrlSuffix | dimension | string |
| FirstPageBid | FirstPageBid | dimension | string |
| AdTitle | Ad Title | dimension | string |
| AdDescription2 | Ad Description2 | dimension | string |
| TitlePart3 | Ad Title Part3 | dimension | string |
| Headline | Ad Headline | dimension | string |
| LongHeadline | Ad Long Headline | dimension | string |
| BusinessName | Business Name | dimension | string |
| CustomLabel0 | CustomLabel0 | dimension | string |
| CustomLabel1 | CustomLabel1 | dimension | string |
| CustomLabel2 | CustomLabel2 | dimension | string |
| CustomLabel3 | CustomLabel3 | dimension | string |
| CustomLabel4 | CustomLabel4 | dimension | string |
| ProductType1 | ProductType1 | dimension | string |
| ProductType2 | ProductType2 | dimension | string |
| ProductType3 | ProductType3 | dimension | string |
| ProductType4 | ProductType4 | dimension | string |
| ProductType5 | ProductType5 | dimension | string |
| ProductCategory1 | ProductCategory1 | dimension | string |
| ProductCategory2 | ProductCategory2 | dimension | string |
| ProductCategory3 | ProductCategory3 | dimension | string |
| ProductCategory4 | ProductCategory4 | dimension | string |
| ProductCategory5 | ProductCategory5 | dimension | string |
| Ctr | Ctr | metric | percent |
| ImpressionSharePercent | Impression Share Percent | metric | percent |
| ImpressionLostToBudgetPercent | Impression Lost To Budget Percent | metric | percent |
| RevenuePerAssist | Revenue Per Assist | metric | percent |
| ImpressionLostToAdRelevancePercent | Impression Lost To Ad Relevance Percent | metric | percent |
| AveragePosition | Average Position | metric | string |
| CostPerConversion | Cost Per Conversion | metric | float |
| Impressions | Impressions | metric | integer |
| Assists | Assists | metric | integer |
| TopVsOther | Top Vs Other | metric | string |
| Conversions | Conversions | metric | integer |
| RevenuePerConversion | Revenue Per Conversion | metric | float |
| Revenue | Revenue | metric | integer |
| HistoricExpectedCtr | Historic Expected Ctr | metric | percent |
| HistoricAdRelevance | Historic Ad Relevance | metric | string |
| LowQualityImpressions | Low Quality Impressions | metric | integer |
| ExactMatchImpressionSharePercent | Exact Match Impression Share Percent | metric | percent |
| ImpressionLostToExpectedCtrPercent | Impression Lost To Expected Ctr Percent | metric | percent |
| LowQualityConversions | Low Quality Conversions | metric | integer |
| ConversionRate | Conversion Rate | metric | percent |
| LowQualityConversionRate | Low Quality Conversion Rate | metric | percent |
| Clicks | Clicks | metric | integer |
| LowQualityImpressionsPercent | Low Quality Impressions Percent | metric | percent |
| LowQualityGeneralClicks | Low Quality General Clicks | metric | integer |
| AverageCpp | Average Cpp | metric | float |
| PhoneCalls | Phone Calls | metric | integer |
| LowQualityClicksPercent | Low Quality Clicks Percent | metric | percent |
| AverageCpc | Average Cpc | metric | float |
| ExpectedCtr | Expected Ctr | metric | percent |
| ClickCalls | Click Calls | metric | integer |
| LowQualitySophisticatedClicks | Low Quality Sophisticated Clicks | metric | integer |
| LowQualityClicks | Low Quality Clicks | metric | float |
| ImpressionLostToBidPercent | Impression Lost To Bid Percent | metric | percent |
| PhoneImpressions | Phone Impressions | metric | integer |
| Ptr | Ptr | metric | integer |
| ReturnOnAdSpend | Return On Ad Spend | metric | float |
| ManualCalls | Manual Calls | metric | integer |
| CostPerAssist | Cost Per Assist | metric | float |
| ImpressionLostToRankPercent | Impression Lost To Rank Percent | metric | percent |
| Spend | Spend | metric | float |
| AllConversions | All Conversions | metric | integer |
| AllRevenue | All Revenue | metric | integer |
| TotalClicksOnAdElements | Total Clicks On AdElements | metric | integer |
| AssistedImpressions | Product Assisted Impressions | metric | integer |
| AssistedClicks | Product Assisted Clicks | metric | integer |
| AssistedConversions | Product Assisted Conversions | metric | integer |
| ClickSharePercent | Click Share Percent | metric | percent |
| AbsoluteTopImpressionSharePercent | Absolute Top ImpressionShare Percent | metric | percent |
| ImpressionLostToRankAggPercent | ImpressionLostToRankAggPercent | metric | percent |
| ClickSharePercent | ClickSharePercent | metric | percent |
| AbsoluteTopImpressionSharePercent | AbsoluteTopImpressionSharePercent | metric | percent |
| ImpressionLostToRankAggPercent | ImpressionLostToRankAggPercent | metric | percent |
| HistoricalExpectedCtr | Historical Expected Ctr | metric | percent |
| ClickSharePercent | Click Share Percent | metric | percent |
| AbsoluteTopImpressionSharePercent | Absolute Top ImpressionShare Percent | metric | percent |