| AccountCurrencyCode | Currency | dimension | string |
| AccountDescriptiveName | Account | dimension | string |
| AccountTimeZone | Time zone | dimension | string |
| ActiveViewCpm | Active View avg. CPM | metric | float |
| ActiveViewCtr | Active View viewable CTR | metric | float |
| ActiveViewImpressions | Active View viewable impressions | metric | integer |
| ActiveViewMeasurability | Active View measurable impr. / impr. | metric | float |
| ActiveViewMeasurableCost | Active View measurable cost | metric | float |
| ActiveViewMeasurableImpressions | Active View measurable impr. | metric | integer |
| ActiveViewViewability | Active View viewable impr. / measurable impr. | metric | float |
| AdFormat | Ad format | dimension | string |
| AdType | Ad type | dimension | string |
| AdGroupDesktopBidModifier | Adgroup Desktop bid adj. | dimension | float |
| CampaignDesktopBidModifier | Campaign Desktop bid adj. | dimension | float |
| AdGroupId | Ad group ID | dimension | string |
| AdId | Ad ID2 | dimension | string |
| AdGroupMobileBidModifier | Adgroup Mobile bid adj. | dimension | float |
| CampaignMobileBidModifier | Campaign Mobile bid adj. | dimension | float |
| AdGroupName | Ad group | dimension | string |
| AdGroupStatus | Ad group state | dimension | string |
| AdGroupTabletBidModifier | Adgroup Tablet bid adj. | dimension | float |
| CampaignTabletBidModifier | Campaign Tablet bid adj. | dimension | float |
| AdGroupType | Ad group type | dimension | string |
| AdNetworkType1 | Network | dimension | string |
| AdNetworkType2 | Network (with search partners) | dimension | string |
| AdvertisingChannelSubType | Advertising Sub Channel | dimension | string |
| AdvertisingChannelType | Advertising Channel | dimension | string |
| AllConversionRate | All conv. rate | metric | percent |
| AllConversions | All conv. | metric | integer |
| AllConversionValue | All conv. value | metric | integer |
| AllowFlexibleColor | Allow flexible color (responsive) | dimension | string |
| Amount | Budget | dimension | float |
| ApprovalStatus | Approval Status | dimension | string |
| Automated | Auto-applied ad suggestion | dimension | string |
| AverageCost | Avg. Cost | metric | float |
| AverageCpc | Avg. CPC | metric | float |
| AverageCpe | Avg. CPE | metric | float |
| AverageCpm | Avg. CPM | metric | float |
| AverageCpv | Avg. CPV | metric | float |
| AverageFrequency | Avg. impr. freq. per cookie | metric | float |
| AveragePageviews | Pages / session | metric | float |
| AveragePosition | Avg. position | metric | float |
| AverageTimeOnSite | Avg. session duration (seconds) | metric | float |
| BaseAdGroupId | Base Ad group ID | dimension | string |
| BaseCampaignId | Base Campaign ID | dimension | string |
| BiddingStrategyId | Bid Strategy ID | dimension | integer |
| BiddingStrategyName | Bid Strategy Name | dimension | string |
| BiddingStrategySource | Bidding Strategy Source | dimension | string |
| BiddingStrategyType | Bid Strategy Type | dimension | string |
| BounceRate | Bounce rate | metric | float |
| BudgetId | Budget ID | dimension | integer |
| BusinessName | Business name | dimension | string |
| CallOnlyPhoneNumber | Call-only ad phone number | dimension | string |
| CallToActionText | Call to action text (responsive) | dimension | string |
| CampaignGroupId | Campaign Group ID | dimension | integer |
| CampaignId | Campaign ID | dimension | string |
| CampaignName | Campaign | dimension | string |
| CampaignStatus | Campaign state | dimension | string |
| CampaignTrialType | Campaign Trial Type | dimension | string |
| CanManageClients | Can manage clients | null | string |
| ClickAssistedConversions | Click Assisted Conv. | metric | integer |
| ClickAssistedConversionsOverLastClickConversions | Click Assisted Conv. / Last Click Conv. | metric | float |
| ClickAssistedConversionValue | Click Assisted Conv. Value | metric | float |
| Clicks | Clicks | metric | integer |
| ClickType | Click type | dimension | string |
| ContentBidCriterionTypeGroup | Content Network Bid Dimension | dimension | string |
| ContentBudgetLostImpressionShare | Content Lost IS (budget) | metric | percent |
| ContentImpressionShare | Content Impr. share | metric | percent |
| ContentRankLostImpressionShare | Content Lost IS (rank) | metric | percent |
| ConversionCategoryName | Conversion category | dimension | string |
| ConversionLagBucket | Days to conversion | dimension | string |
| ConversionRate | Conv. rate | metric | percent |
| Conversions | Conversions | metric | integer |
| ConversionTrackerId | Conversion Tracker Id | dimension | integer |
| ConversionTypeName | Conversion name | dimension | string |
| ConversionValue | Total conv. value | metric | float |
| Cost | Cost | metric | float |
| CostPerAllConversion | Cost / all conv. | metric | float |
| CostPerConversion | Cost / conv. | metric | float |
| CostPerCurrentModelAttributedConversion | Cost / conv. (current model) | metric | float |
| CpcBid | Default max. CPC | metric | float |
| CpcBid | Max. CPC | metric | float |
| CpcBidSource | Max CPC source | dimension | string |
| CpmBid | Max. CPM | dimension | float |
| CpvBid | Max. CPV | dimension | float |
| CreativeDestinationUrl | Destination URL | dimension | string |
| CreativeFinalAppUrls | App final URL | dimension | string |
| CreativeFinalMobileUrls | Mobile final URL | dimension | string |
| CreativeFinalUrls | Final URL | dimension | string |
| CreativeId | Ad ID | dimension | integer |
| CreativeQualityScore | Ad relevance | dimension | string |
| CreativeTrackingUrlTemplate | Tracking template | dimension | string |
| CreativeUrlCustomParameters | Custom parameter | dimension | string |
| Criteria | Keyword | dimension | string |
| CriterionId | Keyword ID | dimension | integer |
| KeywordTextMatchingQuery | Matched Keyword (To Search Term) | dimension | string |
| QueryMatchTypeWithVariant | Search Term Match Type | dimension | string |
| CriterionType | Criteria Type | dimension | string |
| CrossDeviceConversions | Cross-device conv. | metric | integer |
| Ctr | CTR | metric | integer |
| CurrentModelAttributedConversions | Conversions (current model) | metric | integer |
| CurrentModelAttributedConversionValue | Conv. value (current model) | metric | integer |
| CustomerDescriptiveName | Client name | dimension | string |
| Date | Day | dimension | string |
| DayOfWeek | Day of week | dimension | string |
| Description | Description | dimension | string |
| Description1 | Description line 1 | dimension | string |
| Description2 | Description line 2 | dimension | string |
| Device | Device | dimension | string |
| DevicePreference | Device preference | dimension | string |
| DisplayUrl | Display URL | dimension | string |
| EffectiveTargetRoas | Target ROAS | dimension | float |
| EffectiveTargetRoasSource | Target ROAS Source | dimension | float |
| EndDate | End date | dimension | string |
| EngagementRate | Engagement rate | metric | percent |
| Engagements | Engagements | metric | integer |
| EnhancedCpcEnabled | Enhanced CPC enabled | dimension | string |
| EnhancedDisplayCreativeLandscapeLogoImageMediaId | Landscape logo ID (responsive) | dimension | integer |
| EnhancedDisplayCreativeLogoImageMediaId | Logo ID (responsive) | dimension | integer |
| EnhancedDisplayCreativeMarketingImageMediaId | Image ID (responsive) | dimension | integer |
| EnhancedDisplayCreativeMarketingImageSquareMediaId | Square image ID (responsive) | dimension | integer |
| EstimatedAddClicksAtFirstPositionCpc | Est. add. clicks/wk (first position bid) | dimension | integer |
| EstimatedAddCostAtFirstPositionCpc | Est. add. cost/wk (first position bid) | dimension | float |
| ExternalConversionSource | Conversion source | dimension | integer |
| EstimatedAddCostAtFirstPositionCpc | Est. add. cost/wk (first position bid) | dimension | float |
| ExternalCustomerId | Customer ID | dimension | integer |
| FirstPageCpc | First page CPC | dimension | float |
| FirstPositionCpc | First position CPC | dimension | float |
| FormatSetting | Ad format preference (responsive) | dimension | string |
| GmailCreativeHeaderImageMediaId | Gmail ad header image media id | dimension | integer |
| GmailCreativeLogoImageMediaId | Gmail ad logo image media id | dimension | integer |
| GmailCreativeMarketingImageMediaId | Gmail ad marketing image media id | dimension | integer |
| GmailForwards | Gmail forwards | metric | integer |
| GmailSaves | Gmail saves | metric | integer |
| GmailSecondaryClicks | Gmail clicks to website | metric | integer |
| GmailTeaserBusinessName | Gmail ad business name | dimension | string |
| GmailTeaserDescription | Gmail ad description | dimension | string |
| GmailTeaserHeadline | Gmail ad headline | dimension | string |
| HasQualityScore | Has Quality Score | dimension | integer |
| Headline | Ad | dimension | string |
| HeadlinePart1 | Headline 1 | dimension | string |
| HeadlinePart2 | Headline 2 | dimension | string |
| HistoricalCreativeQualityScore | Ad relevance (hist.) | metric | string |
| HistoricalLandingPageQualityScore | Landing page experience (hist.) | metric | string |
| HistoricalQualityScore | Qual. score (hist.) | metric | string |
| HistoricalSearchPredictedCtr | Expected clickthrough rate (hist.) | metric | string |
| HourOfDay | Hour of day | dimension | string |
| ImageAdUrl | Image Ad URL | dimension | string |
| ImageCreativeImageHeight | Image Height | dimension | string |
| ImageCreativeImageWidth | Image Width | dimension | string |
| ImageCreativeMimeType | Image Mime Type | dimension | string |
| ImageCreativeName | Image ad name | dimension | string |
| ImpressionAssistedConversions | Impr. Assisted Conv. | metric | float |
| ImpressionAssistedConversionsOverLastClickConversions | Impr. Assisted Conv. / Last Click Conv. | metric | float |
| ImpressionAssistedConversionValue | Impr. Assisted Conv. Value | metric | float |
| ImpressionReach | Unique cookies | metric | integer |
| Impressions | Impressions | metric | integer |
| InteractionRate | Interaction Rate | metric | percent |
| Interactions | Interactions | metric | integer |
| InteractionTypes | Interaction Types | metric | float |
| InvalidClickRate | Invalid click rate | metric | percent |
| InvalidClicks | Invalid clicks | metric | integer |
| IsAutoTaggingEnabled | Auto tagging enabled | dimension | string |
| IsBudgetExplicitlyShared | Budget explicitly shared | dimension | string |
| IsNegative | Is negative | dimension | string |
| IsTestAccount | Test account | dimension | string |
| KeywordMatchType | Match type | dimension | string |
| LabelIds | Label IDs | dimension | integer |
| Labels | Labels | dimension | string |
| LongHeadline | Long headline | dimension | string |
| MainColor | Main color (responsive) | dimension | string |
| MarketingImageCallToActionText | Gmail ad marketing image call to action text | dimension | string |
| MarketingImageCallToActionTextColor | Gmail ad marketing image call to action text color | dimension | string |
| MarketingImageDescription | Gmail ad marketing image description | dimension | string |
| MarketingImageHeadline | Gmail ad marketing image headline | dimension | string |
| MaximizeConversionValueTargetRoas | Target ROAS (Maximize Conversion Value) | dimension | string |
| Month | Month | dimension | string |
| MonthOfYear | Month of Year | dimension | string |
| NumOfflineImpressions | Phone impressions | metric | string |
| NumOfflineInteractions | Phone calls | metric | string |
| OfflineInteractionRate | PTR | metric | percent |
| Path1 | Path 1 | dimension | string |
| Path2 | Path 2 | dimension | string |
| PercentNewVisitors | % new sessions | metric | percent |
| Period | Budget period | dimension | string |
| PolicySummary | Policy | dimension | string |
| PostClickQualityScore | Landing page experience | dimension | string |
| PricePrefix | Price prefix (responsive) | dimension | string |
| PromoText | Promotion text (responsive) | dimension | string |
| QualityScore | Quality score | dimension | string |
| Quarter | Quarter | dimension | string |
| Query | Search term | dimension | string |
| QueryTargetingStatus | Added/Excluded | dimension | string |
| RelativeCtr | Relative CTR | null | null |
| SearchAbsoluteTopImpressionShare | Search abs. top IS | null | null |
| SearchBudgetLostImpressionShare | Search Lost IS (budget) | metric | float |
| SearchClickShare | Click share | metric | float |
| SearchExactMatchImpressionShare | Search Exact match IS | metric | float |
| SearchImpressionShare | Search Impr. share | metric | float |
| SearchPredictedCtr | Expected clickthrough rate | metric | float |
| SearchRankLostImpressionShare | Search Lost IS (rank) | metric | float |
| ServingStatus | Campaign serving status | dimension | string |
| ShortHeadline | Short headline | dimension | string |
| Slot | Top vs. Other | dimension | string |
| StartDate | Start date | dimension | string |
| Status | Ad state | dimension | string |
| Status | Keyword state | dimension | string |
| Status | Bid Strategy Status | dimension | string |
| SystemManagedEntitySource | System managed Entity Source | dimension | string |
| SystemServingStatus | Criterion serving status | dimension | string |
| TargetCpa | Target CPA | dimension | string |
| TargetCpaBidSource | Target CPA source | dimension | string |
| TopOfPageCpc | Top of page CPC | dimension | string |
| TotalAmount | Total Budget amount | dimension | string |
| ValuePerAllConversion | Value / all conv. | metric | float |
| ValuePerConversion | Value / conv. | metric | float |
| ValuePerCurrentModelAttributedConversion | Value / conv. (current model) | metric | float |
| VerticalId | Vertical ID | dimension | integer |
| VideoQuartile100Rate | Video played to 100% | metric | float |
| VideoQuartile25Rate | Video played to 25% | metric | float |
| VideoQuartile50Rate | Video played to 50% | metric | float |
| VideoQuartile75Rate | Video played to 75% | metric | float |
| VideoViewRate | View rate | metric | float |
| VideoViews | Views | metric | float |
| ViewThroughConversions | View-through conv. | metric | integer |
| Week | Week | dimension | string |
| Year | Year | dimension | string |
| CityCriteriaId | City (Geographic) | dimension | string |
| CountryCriteriaId | Country/Territory (Geographic) | dimension | string |
| IsTargetingLocation | Is Targetable Location | dimension | string |
| LocationType | Location type | dimension | string |
| MetroCriteriaId | Metro area (Geographic) | dimension | string |
| RegionCriteriaId | Region (Geographic) | dimension | string |
| MostSpecificCriteriaId | Most specific location target (Geographic) | dimension | string |
| CityCriteriaId | City (User location) | dimension | string |
| CountryCriteriaId | Country/Territory (User location) | dimension | string |
| MetroCriteriaId | Metro area (User location) | dimension | string |
| RegionCriteriaId | Region (User location) | dimension | string |
| MostSpecificCriteriaId | Most specific location target (User location) | dimension | string |
| FeedId | Feed ID | dimension | string |
| FeedItemId | Item ID | dimension | string |
| IsSelfAction | This extension vs. Other | dimension | string |
| PlaceholderType | Feed placeholder type | dimension | string |
| Criteria | Gender | dimension | string |
| Criteria | Age Range | dimension | string |
| Id | Row Id | dimension | string |
| Name | Row Name | dimension | string |
| Type | Row Type | dimension | string |
| Status | Row status | dimension | string |
| Criteria | Audience | dimension | string |
| Status | Audience status | dimension | string |
| UserListName | Audience list name | dimension | string |
| AggregatorId | MCA Id | dimension | string |
| Brand | Product Brand | dimension | string |
| CategoryL1 | Product Category L1 | dimension | string |
| CategoryL2 | Product Category L2 | dimension | string |
| CategoryL3 | Product Category L3 | dimension | string |
| CategoryL4 | Product Category L4 | dimension | string |
| CategoryL5 | Product Category L5 | dimension | string |
| Channel | Product Channel | dimension | string |
| ChannelExclusivity | Product Channel Exclusivity | dimension | string |
| CustomAttribute0 | Product Custom Label 0 | dimension | string |
| CustomAttribute1 | Product Custom Label 1 | dimension | string |
| CustomAttribute2 | Product Custom Label 2 | dimension | string |
| CustomAttribute3 | Product Custom Label 3 | dimension | string |
| CustomAttribute4 | Product Custom Label 4 | dimension | string |
| LanguageCriteriaId | Product Language | dimension | string |
| MerchantId | Merchant Id | dimension | string |
| OfferId | Product Item Id | dimension | string |
| ProductCondition | Product Condition | dimension | string |
| ProductTitle | Product Title | dimension | string |
| ProductTypeL1 | Product type (1st level) | dimension | string |
| ProductTypeL2 | Product type (2nd level) | dimension | string |
| ProductTypeL3 | Product type (3rd level) | dimension | string |
| ProductTypeL4 | Product type (4th level) | dimension | string |
| ProductTypeL5 | Product type (5th level) | dimension | string |
| StoreId | Product Store Id | dimension | string |
| ParentCriterionId | Product Partition Id | dimension | string |
| PartitionType | Product Partition Type | dimension | string |
| ProductGroup | Product Partition Group | dimension | string |
| CategoryPaths | Page categories(Dynamic ads) | dimension | string |
| Domain | Destinaltion domain (Dynamic ads) | dimension | string |
| Line1 | Ad Headline (Dynamic ads) | dimension | string |
| Query | Search term (Dynamic ads) | dimension | string |
| QueryTargetingStatus | Search term status (Dynamic ads) | dimension | string |
| Title | Landing page title (Dynamic ads) | dimension | string |
| Url | Destination page Url (Dynamic ads) | dimension | string |
| Category0 | Top level page category (Dynamic ads) | dimension | string |
| Category1 | 1st level page category (Dynamic ads) | dimension | string |
| Category2 | 2nd level page category (Dynamic ads) | dimension | string |