300+ Facebook Metrics List [Ad Insights + Page Metrics] With Definition

Last Updated on September 24, 2026 by Ritwik B

List Of 300+ Facebook Metrics. (Ad Insights + Page Metrics)

Here’s the glossary of all the advertising terms of Facebook. Here’s how you can use the following table:

• Columns: You can use it to filter each column in the table
• UI Name: The name of the metric in the Meta ads dashboard
• API name: The name in the digixport api.
• Data type: The type of dimension or metric.