JotForm Tracking in Google Analytics

Hello, Jotform Users…

I know you have been searching for the correct way to track form submits in Google Analytics.

Now the wait is over, cause you will be setting up the Jot form tracking in GA within 2 mins.

We’ll be using GTM for this purpose & I am assuming it is installed.

Some Important points:

  • The method will track all Jot Forms even if its Embedded, In iframe or manually implemented.
  • Every Jot Form will need to have a thank you page. (it will work, even if many forms have a single thank you page)
  • The Form Submit would be tracked as events in Google Analytics.
  • Each Form Submit will have a Unique ID attached to it & it will get reflected in both analytics & jot form dashboard. (So you can verify…..)


Check The Updated Post Here


Let’s start….

Jot Form Tracking in Google Analytics

Step – 1: Create Jot Form

I guess, most of you might already have completed this step.

Anyways. I have created a demo Jot Form.

Jot Form Sample - Digishuffle


Step – 2: Use Unique ID Widget

This is a cool feature which will generate unique ID on every form submit

Follow these points:

  1. Copy the ‘Unique ID’ widget & place it after submit. (Location doesn’t matter)
  2. Go to Unique ID properties > Advanced Section & follow the below points.
    • Question Text > ‘ID‘ (optional)
    • Hidden Field > Turn it On
    • Field Details > Unique Name : ‘formsuccess’
  3. Go to General Section
    • Current Index : 0  (any number you wish to start assigning form submit users)
    • Prefix: FORM-NAME  (It will be reflected as event action in GA)
    • Number Padding: 1

Basically, when a user submits the form the Unique Ids assigned would be ‘0’ then on second submit it would be 1… & so on…

if number padding is 10 then it would be 0, 10, 20 & so on…….

Feel Free to update current index & number padding option. Anyways both will be reflected in GA & JF Dashboard.

(Check below gif for step 2 process)

Jot Form Tracking Settings


IMP UPDATE NOTE: Kindly Enter ‘_’ after Form Name. So in the prefix field enter ‘FORM-NAME_’


Step – 3 : Redirect to Thank you Page

  • Go To Settings Tab — > Thank you page. Choose Redirect to an external link.
  • Add your thank you page.
  • Add the parameter ‘?formsuccess={formsuccess}‘ at the end of the URL.

Jot_Form_Tracking_redirect to Thank you page


Step – 4: Create Custom HTML & Variable in GTM

  • Go to your GTM > Create Custom HTML & paste the following code.

  • Trigger it on the Thank you page. (Check the following image)

GTM Trigger Jot Form

  • Create 2 custom Data Layer variables in GTM with values:
    • form_name
    • form_user_id






Step – 5: Create Analytics Tag in GTM

The last step would be to create & fire the analytics events tag.

  • Create a Universal Analytics tag with the following configuration:

Aanlytics_Event_Configuration - Jot Form Tracking GA

(Remember to set non-interaction hit as ‘True’)


  • Lastly, Trigger the above tag with the ‘formsuccess‘ custom event.

Analytics Event Trigger - GTM

  • Now Publish the Tags & its done…!!!

Try submitting the form & check the analytics events report.


Here’s what you’ll see

Google Analytics Events Report

Jot_Form_Tracking_-_Analytics Events

Jot Form Reports





  • You can even capture form fields in Google analytics, just go to Field Details > Unique Name & Enter the dynamic parameter name (Say ’email’ for email field). Then, on the thank you page redirect URL enter ‘?email={email}’ after the page URL.
    The {email} field would be replaced by form field email.
  • You can even capture the GA clientID on thank you page & attach it with form ID. You can use custom dimensions ‘clientID’ & ‘FormUserId‘.
  • To Track Unique Users, you use Unique Submission feature of Jot Form.

Jot Form Unique Submission

  • Lastly, Don’t forget to add ‘_’ at the end of the Unique ID widget’s prefix field as ‘FORMNAME_’.


Feel Free to comment if any doubts & do share it 🙂


More Articles:

Mega Guide To Track [All]Form Submissions in Google & Facebook Analytics

Super Guide To Enhanced Ecommerce Tracking via Google Tag Manager [2018]


Ritwik is a Web Analyst & Product Marketer. He loves to write technical & easy to understand blogs for Marketers & Entrepreneurs. Focused on Google Analytics, Facebook Analytics, Tag Management, Marketing & Automation Scripts & more. Google Certified Professional. A Firm Believer in Teaching -> Learning -> Growing. :)

Comments (10)

    1. Hi Sverre,

      For Custom HTML Tag, Just Enter only the Page Path Condition. Try submitting the form & check if ‘formsuccess’ event is triggered in GTM debugger.


        1. Are there any query parameters in the (thankyou) URL.?
          EG: “?formsuccess=formname_1” kind of


          1. Everything works when I copy paste the url to the “thank you” page. The event is triggering in GA.{formsuccess}

            But it looks like an issue with squarespace.. after submitting the form it takes me to the url above but it removes the “?formsuccess={formsuccess}” that I inserted into Jotform?!

  1. does this work for multple forms leading to the same thank you page?

    1. Hey Kelly,

      Yes. In every form add the Unique Id widget & In the General Section > Prefix, input the ‘FORMNAME_’. Check Step-3


      1. I dont see them showing up in my events when I go to top pages of events in GA, any suggestions?

  2. Any idea how to set these up as goals in GA?

    1. Hey Kelly,

      You can use goal setup via event. In the above scenario, it would be (Goal for school form)
      Event Category: Form Submits
      Event Action: School Form

      Were you successful in tracking the form?


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