Infusionsoft Order Forms Tracking in Google Analytics

We’ll be looking at tracking Infusionsoft order forms via e-commerce tracking feature of google analytics.

GTM would be used for the setup process.

Here are some important prerequisites:

  • Make sure analytics tracking is turned on in View > E-commerce settings
  • GTM Code is installed on all pages of the site.

Here’s what you’ll get

  • E-commerce Transaction Data in Google Analytics
  • No Duplicate Tracking of order IDs 

The code to prevent duplicate tracking was inspired from here.

You’ll be ready in no time. Just follow these 3 simple steps:

  • Infusionsoft E-commerce Tracking Code Setup in GTM
  • Google Analytics E-commerce Tracking Tag
  • Infusionsoft Order Form Setup

 

Infusionsoft E-commerce Tracking Code Setup in GTM

 

  • Create Custom Variables of type URL > Select Query & type ‘orderId’.

Infusionsoft ecommerce tracking - Order ID

  • Create a new Custom HTML tag & paste the following code.

  • Create a Trigger with the following configuration:
    (Make sure to enter the correct Thank you page URL by replacing the “/order-success/”)

Infusionsoft_TransactionSuccess_Trigger

 

Google Analytics E-commerce Tracking Tag

  • Create Google Analytics Tag with Type ‘Transaction’.

Ecommerce_Tag_-_Transaction

 

  • Trigger the above tag with a custom event named ‘transaction_success‘.

Infusionsoft_-_Ecommerce_Tracking_Trigger

 

Infusionsoft Order Form Setup

 

  • Go To E-commerce > E-commerce Setup > Order Forms.

Infusionsoft_Order_Forms

 

  • Create an order form or open the once created.
  • Here, you can include any number of products. The only thing to check here is quantity should be 1 for each product & user should not be able to change the quantity.

Infusionsoft_Order_Forms_-_Test_Products

  • In Thank you page tab, make sure to use the thankyou page on your domain.
  • Now most important part. When you paste your thankyou page URL, include the ‘productName & ‘price’ parameter.

    Eg: If you have a single product ‘ProductA’ for price 100. 

    Thankyou Page URL: www.xyz.com/order-success/?productName=ProductA&price=100

    Eg: If you have 2 products ‘ProductA’ & ‘ProductB’ for price 100 & 120 respectively.
    Thankyou Page URL: www.xyz.com/order-success/?productName=ProductA,ProductB&price=100,120
    & so on…..

  • You can replace the ‘ProductA’& ‘ProductB’ with any name you like. The same will appear as the product name in google analytics.
  • Lastly, check the option “Pass contact’s information to the Thank You Page”.

Infusionsoft_ThankyouPage_Settings

 

Summary

  • Make sure you have products with the single quantity which cannot be changed by users.
  • Also, in Google Analytics, the e-commerce settings in the view should be turned on.
  • You should use the Thankyou page URL on your domain instead of infusionsoft’s.

Let me know if you implement it successfully or face any issues.

 

Other useful articles:

Automated Cost Data Import – Facebook To Google Analytics

Power Of Segments in Google Analytics

10 Powerful Facebook Custom Events for Remarketing – Google Tag Manager

Adwords CPA Scanner – Analyze & Reduce High CPAs in Seconds.

 

Ritwik is a Web Analyst & Product Marketer. He loves to write technical & easy to understand blogs for Marketers & Entrepreneurs. Focused on Google Analytics, Facebook Analytics, Tag Management, Marketing & Automation Scripts & more. Google Certified Professional. A Firm Believer in Teaching -> Learning -> Growing. :)

One comment

  1. Thanks for the useful article! How do I install the GTM code on Infusionsoft order forms?

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