Google Analytics Audit Services
- Do you trust your Analytics Data?
- Are you affected by Spam data?
- Is your Analytics integrated with other platforms?
- Are you Metrics defined as per KPIs?
- Looking to Grow your Revenue by applying analytics techniques?
According to 90/10 rule by Avinash Kaushik, Digital Marketing Evangelist – Google,
Invest 10% of budget in tools & 90% in Intelligent resources/analysts
Lots of businesses do exactly opposite. They invest in like 10-12 tools which are pretty useless if you don’t have a web analytics expert.
Google Analytics Site Audit includes checking:
- Google Analytics Settings, Configurations & Integrations.
- Measurement Strategy as per business KPI.
- Accurate & Actionable Data Collection.
- KPI Reporting / Dashboard for business.
Some of the Implementation includes:
- Setup Google Analytics.
- Integration with Webmasters & Adwords.
- Creation of Filtered Views.
- Spam & Internal Traffic Filter
- Creation of Micro & Macro Goals based on KPIs
- Remarketing List creation.
- Site Search Tracking
- User Id / Client Id Tracking
- Event Tracking across websites including
- Link Clicks Tracking
- Button Clicks
- Scroll Tracking
- Time On Page Tracking
- Image Clicks
- Image Hovers
- and more
- Cross Domain Tracking
- Ecommerce Tracking
- Enhanced Ecommerce Tracking
- Email Tracking
- Custom Dimensions
- Custom Metrics
- Content / Page Grouping
- Channel Grouping
- Cost Data Upload from other advertisers.
Google Analytics API
- Automate Reports in Spreadsheet.
- Customized Reports as per Business niche.
- Google Scripts Automation.
- Automate Cost Data Import.
CONTACT US for more info.